In today’s world, there’s a powerful allure to the DIY approach. Information is at our fingertips, tutorials abound, and there’s a constant push to “do it yourself.” But when it comes to something as significant as protecting an invention, the stakes are higher than they seem. While a DIY patent application might look like a cost-effective path, it’s filled with pitfalls that can turn costly, complex, and, ultimately, ineffective. This

For Kiwi innovators, protecting intellectual property (IP) is more than just paperwork—it’s about securing a competitive edge and safeguarding years of hard work and investment. Patents serve as legal shields, protecting inventions from duplication and infringement, which is crucial in today’s fast-paced markets. Engaging a reputable patent lawyer provides a strategic advantage, offering the legal insight and expertise needed to navigate the complex patenting process, mitigate risks, and ensure that