Intellectual property theft costs the global economy an estimated $500 billion annually, according to the Organisation for Economic Co-operation and Development (OECD). For New Zealand businesses expanding internationally, the risks are clear: failing to protect your IP can jeopardise your competitive edge and revenue streams. Expanding into new markets offers incredible opportunities for growth, but it also brings new risks. Safeguarding intellectual property is a critical step for ensuring your

In today’s world, there’s a powerful allure to the DIY approach. Information is at our fingertips, tutorials abound, and there’s a constant push to “do it yourself.” But when it comes to something as significant as protecting an invention, the stakes are higher than they seem. While a DIY patent application might look like a cost-effective path, it’s filled with pitfalls that can turn costly, complex, and, ultimately, ineffective. This

For Kiwi innovators, protecting intellectual property (IP) is more than just paperwork—it’s about securing a competitive edge and safeguarding years of hard work and investment. Patents serve as legal shields, protecting inventions from duplication and infringement, which is crucial in today’s fast-paced markets. Engaging a reputable patent lawyer provides a strategic advantage, offering the legal insight and expertise needed to navigate the complex patenting process, mitigate risks, and ensure that