How to Protect Your IP When Expanding Internationally from New Zealand
Intellectual property theft costs the global economy an estimated $500 billion annually, according to the Organisation for Economic Co-operation and Development (OECD). For New Zealand businesses expanding internationally, the risks are clear: failing to protect your IP can jeopardise your competitive edge and revenue streams. Expanding into new markets offers incredible opportunities for growth, but it also brings new risks. Safeguarding intellectual property is a critical step for ensuring your